I’ve nothing against contests so long as I’m not expected to participate.
After the previous two challenges certificates were available to a select few top-scorers. For the 12 Metre Challenge, there was this (quoted from the SOTA News for August 2014):
…and for the 6 metres challenge there was this (from the challenge announcement):
…both of which imply that there are winners, and certainly made those two challenges seem like competitions to me. I may be jumping to conclusions, but I just assumed the same would apply to this one.