BA staff are deplorable now Jim. In 2002 it was still quite an upmarket airline but it's been going down fast ever since. Most of my work colleagues do their best to avoid BA flights were possible due to the surely and miserable cabin crew. As I always need to change at Heathrow, Schipol or Charles de Gaul because I fly from Edinburgh, the best of those is Schipol which means KLM. KLM don't pretend to be the world's best airline and you tend to fly on lots of older and well travelled planes. Like Walt's "no nonsense QANTAS" in many ways. But, the cabin crew are brilliant, the best in the last 15 years of flying and that means that a 10hr long haul flight is fine. Only flown AF on one route, Edinburgh <> CDG then I got the TGV down to Avignon. The flight was staffed by really good cabin crew and I got the best coffee on a plane ever on that flight.
Easyjet and Ryanair, well I try to avoid. I've not flown Ryanair since 2005. After a few flights I decided I wasn't going to be treated as cattle, I now happily pay more to fly with an airline that actually doesn't have "treat the customer like dirt" in its operating ethos. Easyjet are a lot, lot better. Still fairly dire but just about OK for flights up to 2hrs.
Cathay and Singapore were amazing but it's a long time since I had that privilige. I wasn't paying either!
Then there's Delta. I didn't think any airline could beat Ryanair for making you feel unloved, unwanted and an inconvenience. Delta took the challenge and beat Ryanair handsomely.